We’re Alex and Beth Andlaw, the founders of FORM. With big hearts, bright minds, and bold ideas, we’re here to help brands discover their ultimate FORM.

We'd love to grab a coffee, hear about your brand, and see how we can help. hello@formbrands.studio

Alex Andlaw
Founder / Creative Director

Alex is a seasoned creative director with over 17 years of experience delivering award-winning work that drives meaningful change. His approach combines strong, insight-driven strategy with a focus on future-ready, lasting impact.

Throughout his career, Alex has led projects at some of London’s top brand studios, including Design Studio, Coley Porter Bell, Landor & Fitch, and Rufus Leonard.

His work spans a diverse range of sectors—from arts and education to healthcare, sports, fashion, technology, and not-for-profit—transforming brands and creating memorable experiences across fintech and entertainment as well.

Beth Andlaw
Founder / Comms and Strategy Director

Beth is a brand communications director and strategist with a passion for issues-based and cause-driven campaigns that drive real change.

With experience at some of London’s top communications agencies, she brings a wealth of expertise in brand strategy and crisis communications to her work.

Beth believes in the power of strategic brand messaging to impact society, creating clear, resonant narratives that brands can confidently take to market.

Known for her pragmatic yet optimistic approach, she works closely with clients to uncover the heart of their brand challenges, crafting future-focused directions rooted in actionable strategy.