A creative studio in London
built to benefit sport, health
and society
We help organisations define who they are, sharpen what they stand for, and express it with clarity, creativity and consistency.
“We are absolutely delighted with the way in which FORM captured the energy and ambition for Team England. They have gone above and beyond to create a comprehensive brand that allows us to celebrate the strengths and diversity of Team England”
Kirsty Woodcock
Head of marketing & communications
23.07. 2026 - FONT COVER OF CREATIVE REVIEW
Having rebranded Team England for the 2026 Commonwealth Games, FORM’s Alex Andlaw reflects on the challenge of working with a contested symbol.
25.03.26 - Best visual identity award
FORM Brands Studio wins silver for Best Visual identity by a Charity, NGO or Not-for-Profit at the Transform Awards Europe.
03.11 2025 - DESIGN WEEK
At a testing time for the idea of Englishness, the new brand identity leans into an inclusive sense of national pride.
02.26 - Brands in motion
The Circular Economy Institute (CEI) partnered with Form Brands Studio to create an new brand identity that reflects its mission.
05.06.25 - Design Week
FORM Brands Studio elevates London’s Air Ambulance Charity creating a less corporate, more human brand identity.
21.10.24 - Creative Boom
Beth and Alexander of FORM Brands Studio on balancing work, marriage and kids.
15.04.24 - Creative Boom
FORM's vibrant rebrand of sustainable fashion show Source is joyously optimistic.
06.09.23 - Under consideration
Rebrand for MeadiaVision adopting code language to create an “MV” monogram formed from parenthesis and slashes.
18.08.23 - Creative Boom
New logo for GB surfing by FORM Brands Studio captures the perfect wave.