What

Brand immersion
Brand strategy
Brand identity
Brand guidelines

How

Brand idea - Constant Momentum

Perpetual needed a brand update to better reflect their business and offering. Working closely with the founder we uncovered a central insight sparked by their technology; a never-ending, constant source of cloud based services.


Inspired by Newton’s cradle, we arrived at a new brand idea of ‘Constant Momentum’. This thought inspired the creative development of a new logo and suite of new brand elements, bringing to life the idea of perpetual motion.

With a tech first colour palette to reflect the industry, and a sophisticated modern typeface, the brand identity was created. We then developed a range of graphic illustrations for each of the different product offerings to support sales teams across the business and help support the offers. Perpetual now have a strong identity that can be flexed across all of their digital channels to drive continued growth at scale.